Doviana is a New York–based jewelry brand and piercing studio known for its hypoallergenic fine jewelry and professional piercing services. Combining quality metals with expert technique, it’s become a destination for people seeking both stylish pieces and safe body modification.
Whether you’re getting your first piercing, upgrading your jewelry, or searching for hypoallergenic options that won’t irritate sensitive skin, Doviana offers a unique blend of aesthetics, comfort and expertise right in the heart of Manhattan.
What Makes Doviana Unique?
Most jewelry brands focus solely on fashion. Very few combine fine jewelry design with professional piercing services, and even fewer do it with a real emphasis on hypoallergenic materials.
Doviana stands out by doing all three:
- Hypoallergenic jewelry: Designed to be body-friendly, especially for people with sensitive skin.
- Professional piercing services: Performed by trained piercers in sterile conditions.
- Fine jewelry aesthetic: A look that’s both modern and timeless — wearable every day, not just for healing.
This combination brings together fashion and function in a way that appeals to both jewelry lovers and piercing enthusiasts.
Hypoallergenic Fine Jewelry You Can Wear Every Day
One of the biggest concerns for people with piercings is metal sensitivity. Traditional metals can contain nickel — a common irritant that causes rashes, itching, and inflammation. Doviana’s jewelry is designed to avoid that.
Common hypoallergenic metals they use:
- Titanium – lightweight, corrosion-resistant, and ideal for new piercings
- 14K solid gold – durable and body-safe when not plated
- Niobium – hypoallergenic and available in colors
Unlike plated or low-grade metals, these materials are less likely to cause allergic reactions and are suitable for both healing piercings and everyday wear.
Professional Piercing Services You Can Trust
Beyond jewelry, Doviana provides professional piercing services onsite in New York City — most notably in SoHo and the West Village.
Here’s what sets their piercing services apart:
- Sterile, single-use needles – safer and preferred over guns
- Medical-grade sterilization protocols
- Knowledgeable piercers who understand anatomy and healing
- Jewelry options that minimize irritation
Many studios will perform piercings quickly — but few take the time to pair proper technique with high-quality metal from the start. Doviana does.
Popular Piercings You Can Get There
While the full list varies by location and piercer availability, many people go to Doviana for:
- Ear piercings (lobe, cartilage, helix)
- Nose piercings
- Septum piercings
- Lip piercings
- Tongue piercings
- Belly button piercings
Each type comes with personalized aftercare guidance and jewelry options tailored to your body’s needs.
Why Hypoallergenic Matters for Piercings
Hypoallergenic jewelry isn’t just a luxury — it’s a health benefit.
People with metal sensitivities can experience:
- itching and redness
- prolonged healing times
- infection risk
- skin reactions
By offering jewelry made from body-safe materials like titanium and solid gold, Doviana helps reduce these risks from day one.
What to Expect During Your Visit
If you’re planning to get pierced at Doviana:
- Consultation: Discuss placement, jewelry options, and healing expectations.
- Sterile setup: You’ll be in a clean, professional space with proper sterilization.
- Piercing: Performed with single-use needles and high-quality jewelry.
- Aftercare guidance: Clear instructions on how to look after your piercing while healing.
Their goal is to make the experience:
✔ safe
✔ comfortable
✔ stylish
Jewelry Beyond Piercing
Doviana’s jewelry collection isn’t just for healing — it’s designed to be worn long after your piercing has healed. Their pieces are:
- elegant enough for everyday wear
- crafted with quality metals
- versatile and minimalist in style
From subtle studs to refined hoops, these pieces can elevate your look both during and after the healing process.
Pros and Cons of Visiting a Specialty Piercing + Jewelry Shop
👍 Pros
- specialized expertise
- quality materials
- reduced irritation risk
- personalized jewelry options
- better aftercare support
👎 Cons
- higher prices than generic mall piercing shops
- availability may be limited (appointment needed)
But for many people, the benefits far outweigh the drawbacks, especially when it comes to reducing allergic reactions and long-term comfort.
FAQ: Doviana and Professional Piercing
Is Doviana only in NYC?
Yes — their primary physical locations are in SoHo and the West Village.
Do they sell jewelry online?
Yes — you can order hypoallergenic pieces from their online store.
Is hypoallergenic jewelry worth it?
Absolutely — especially if you have sensitive skin or plan to wear jewelry long-term.
Do they perform all kinds of piercings?
They do many popular types, but advanced or rare piercings depend on piercer expertise.
Conclusion
Doviana has carved out a niche by combining hypoallergenic fine jewelry with professional piercing services in a way few brands do. Whether you’re getting your first piercing or looking for jewelry that won’t irritate your skin, their approach blends fashion, function and safety.
If you’re in New York or ready to invest in quality jewelry and expert piercing care, Doviana is worth exploring.
👉 For more on body modification culture and safe piercing practices, check out our guide on Piercing Culture:
https://keroppymaeda.com/piercing-culture/
